In 2022, YouTube was the most popular brand among men from Generation Z (born between 1997 and 2004) in the United States. During a survey, 83.16 percent of responding male zoomers said they had a favorable opinion of the brand. Gatorade and PlayStation followed, with 79.61 percent and 79.17 percent, respectively.
Most popular brands among Generation Z men in the United States as of August 2022
Characteristic
Share of respondents with a favorable opinion
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* The source interviewed 2,031 adults from Generation Z (born between 1997 and 2004), but it does not provide a separate number of respondents for men or women only.
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Morning Consult. (September 23, 2022). Most popular brands among Generation Z men in the United States as of August 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/
Morning Consult. "Most popular brands among Generation Z men in the United States as of August 2022." Chart. September 23, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/
Morning Consult. (2022). Most popular brands among Generation Z men in the United States as of August 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/
Morning Consult. "Most Popular Brands among Generation Z Men in The United States as of August 2022." Statista, Statista Inc., 23 Sep 2022, https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/
Morning Consult, Most popular brands among Generation Z men in the United States as of August 2022 Statista, https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/ (last visited July 22, 2024)
Most popular brands among Generation Z men in the United States as of August 2022 [Graph], Morning Consult, September 23, 2022. [Online]. Available: https://www.statista.com/statistics/1339539/gen-z-men-brands-usa/