Favorite brands among Gen Z men in the U.S. 2022
In 2022, YouTube was the most popular brand among men from Generation Z (born between 1997 and 2004) in the United States. During a survey, 83.16 percent of responding male zoomers said they had a favorable opinion of the brand. Gatorade and PlayStation followed, with 79.61 percent and 79.17 percent, respectively.